Collaborating with the marketing team, we embarked on a creative journey to forge innovative connections with our audience through social channels. In my role as the art director and designer of this short ad, the focal point was showcasing the impeccable high-resolution quality of our printing process, unfolding seamlessly from a close up view of the production to the bigger picture of the final packaging product. With concept development, storyboarding, 3D modeling, and motion design, I sculpted a narrative that encapsulates the essence of Avery’s craftsmanship.